Consumer Behaviour in IELTS Writing Task 2: Agree or Disagree Essay Samples

Model Answer

Some argue that the inherent tendency of human beings to imitate others is reflected in the widespread popularity of fashionable clothing and consumer goods. However, I believe this view is largely overstated, as only a minority of individuals genuinely follow this trend.

To begin with, individuals often gravitate towards trendy clothing not due to an intrinsic human desire, but because of the accessibility and appeal of these garments. Retailers understand consumer behaviour well and use clever marketing techniques to encourage people to buy the latest fashion items. By carefully considering factors such as price, design, and comfort, these retailers effectively manipulate consumer choices. As a result, the growing number of people wearing popular clothes can be attributed to marketing tactics, rather than a fundamental human tendency to imitate others.

Also, from electronic devices to kitchenware, individuals often find themselves acquiring similar items. Interestingly, many consumers express a desire to own unique products that distinguish them from their peers. However, manufacturers fail to cater to individual preferences unless customers are willing to pay exorbitant prices for bespoke items. This scenario illustrates that a significant number of individuals resist the urge to conform to societal trends. In reality, humans tend to exhibit a stronger inclination towards individualism.

In conclusion, I believe that the idea that human beings are predisposed to mimic one another is unfounded, as the shared ownership of items does not necessarily reflect a desire to conform. Rather, consumers are often guided by retailers towards the acquisition of common clothing and goods. Ultimately, human nature leans more towards individualism than imitation.

Model Answer

In today’s world, it is widely acknowledged that individuals are faced with an overwhelming array of choices. I completely agree with this view for two main reasons: the advancements in technology and the effects of globalization.

Firstly, technological progress has significantly expanded the options available to people. With the rise of digital communication, people can effortlessly maintain connections with a vast network of friends and acquaintances through platforms such as social media, email, and video calls. These tools reflect a modern lifestyle that offers unprecedented choices; a stark contrast to the limitations faced by previous generations. Had individuals in the past been equipped with such cutting-edge technology, they would have enjoyed just as many options as we do today. Furthermore, advancements in transportation have also contributed to this abundance of choices, as evidenced by the diverse travel opportunities that allow us to explore destinations across the globe.

Globalization too has played a pivotal role in increasing the variety of options available to consumers. In earlier times, the selection of products was often confined to local markets, with limited availability of goods. However, globalization has changed that. For instance, over two decades ago, our country was dominated by a single national shoe brand. Now international brands such as Adidas, Reebok, and Nike have created a competitive marketplace, making it increasingly challenging for consumers to determine which brand is superior. This trend extends beyond footwear to encompass a wide range of products, including furniture and electronics.

In conclusion, I strongly believe that individuals today enjoy a far greater selection of choices due to the continuous advancements in communication technologies and the far-reaching effects of globalization.